Why do artists go broke in the music industry? Streaming platforms like Spotify now dominate the music business. Social media apps like TikTok and Instagram are changing the playing field. And some artists are moving away from traditional record deals and revenue sources in favor of independence. The FT’s Don Newkirk asks some of the world’s biggest music companies, record labels, and producers how they are adapting to this fast-changing industry. And he follows an up-and-coming hip-hop artist struggling to make his fair share as the coronavirus pandemic hits.